Charsur vodcast case study
How CHARSUR VODCAST Scaled a Carnatic Music OTT Platform with Advanced Streaming Infrastructure
Launching a Scalable OTT Platform for Global Carnatic Music Audiences
CHARSUR VODCAST, operated by Mrs. Charulatha Natarajan, needed more than a simple streaming setup. They wanted a scalable OTT platform capable of delivering live and on-demand Carnatic music to audiences in India and the USA.
With their subscriber base growing beyond 100 users, their previous system on Brightcove could not handle increasing demand.
That’s when they partnered with us.
About charsur vodcast
CHARSUR VODCAST provides Carnatic music in live and on-demand formats and serves audiences worldwide, primarily in India and the USA. They aim to offer a customer-centric subscription model to deliver uninterrupted access to high-quality Carnatic Music as they grow internationally.
The old platform, built on Brightcove, struggled with live streaming, performance and operational scalability.
Client Overview
Key Results at a Glance
Challenges in scaling a global music ott platform
As CHARSUR VODCAST grew, their legacy infrastructure became a bottleneck:
🚫 Platform Limitations
- Outdated infrastructure limiting scalability
- No software upgrades for enhanced performance
📉 Subscriber & Streaming Issues
- Low subscriber base management (100+ users capacity issues)
- Live streaming unstable and limited
⚙️ Operational & Technical Challenges
While they did not have any challenges with their subscription management or cross-border payments, the platform lacked:
- Cross-device continuing playback
- Real-time analytics for audience insights
Advanced OTT Tech Stack
Powering the future of Carnatic music streaming:
React JS (User Platform, Admin Dashboard)
Node.js / Express.js
SQL
JWT
Secure, modular scalable architecture
Custom ott platform for Carnatic music
We put in place a high-performance, highly scalable OTT solution that was made for smooth streaming and advanced subscription management so that we could meet our client's needs.
1. Advanced Subscription & Monetization System
- SVOD and PPV subscription models
- Multi-currency and cross-platform subscriptions
- Custom payment gateway integrations
2. Unified Subscription Orchestration Layer
- Maps subscriptions across devices
- Maintains billing consistency
- Synchronizes access across web, mobile and TV platforms
3. Intelligent Payment System
- Integrated multiple regional payment gateways
- Enabled currency-aware billing
- Geo-identification APIs for local payment experiences
4. High-Performance Video Streaming
- H.265 (HEVC) and H.264 (AVC) video compression
- Transcoding to enhance playback stability
- CDN integration with AWS and Brightcove
5. Device Control & Security System
- Managed concurrent streaming
- Prevented account sharing misuse
- Strengthened platform security
6. Multi-Role Admin Management
- Role-based access: User, Admin, Partner
- Permissions strictly controlled
- Reduced operational errors
7. Modern OTT User Experience
- Redesigned UI with intuitive navigation
- Personalized content recommendations
- Age-restriction alerts for 18+ content
Turn insights into audience growth
Implementing a comprehensive analytics suite for geolocation and audience insights.
PPV Analytics
Monitor paid content and geolocation-based insights
Subscriber Analytics
Analyze subscription lifecycle and churn
User Analytics
Segment users by geography for targeted marketing
Migration & scalability results
Ensuring a seamless transition and robust groundwork for global scaling.
5,000+ Subscribers
Successfully migrated from the legacy platform with zero disruption to the user experience.
Continuity Ensured
Custom import/export modules ensured a smooth transition without data loss or downtime.
System Improvements
Role-based separation and reduced API hits significantly improved overall platform performance.
Video quality, playback stability & bandwidth efficiency
Optimizing the streaming experience for global audiences with advanced compression and delivery.
Streaming Technologies
H.265 (HEVC) & H.264 (AVC)
Playback Quality
Improved via transcoding
Bandwidth Efficiency
CDN delivery via AWS & Brightcove
Result: Faster video starts, buffer-free streaming, Stable playback across all devices and regions.
Result: Improved streaming & platform scalability
Measurable impact of the new OTT infrastructure on user growth and technical performance.
Custom modules ensured zero disruption or data loss.
40% faster video start times for a buffer-free experience.
Enhanced stability across disparate global regions.
Robust and reliable infrastructure for 24/7 access.
Automated system with 90% fewer errors.
Multi-region CDN ensures seamless access in India and the USA.
Simplified navigation and improved usability.
DRM protection with secure payments and multi-device access.
Trusted by high-growth
brands globally on g2 reviews
Flicknexs is recognized by thousands of users for delivering exceptional scalability, support and direct ROI.
Matthew Elliott
"We have been working with Flicknexs, and the experience has been excellent so far. Their platform offers an extensive range of features, reportedly around 150, and delivers seamless streaming across all devices. Special thanks to Rajeev from their team for his outstanding support. He provided valuable guidance and even arranged a developer to assist us during the first month. It is still early in our journey, but we strongly believe Flicknexs is the right choice for us. If you are looking for a reliable solution to stream your content, I highly recommend them."
Gaurav P
"The platform delivers seamless streaming and allows users to watch live content effortlessly. It also supports content creators by enabling them to upload original content and generate revenue from their work."
Stephen Stewart
"The product performs exactly as expected. What stands out most about working with Flicknexs is their exceptional communication, which is rare to find in a team."
Project summary
CHARSUR VODCAST has upgraded its platform from a regional provider to a scalable OTT for use in both India and the USA. The key enhancements are:
The platform now delivers seamless multi-device streaming, supports global content delivery, enables data-driven decisions and is future-ready for further expansion.
Ready to scale your music ott platform?
Whether you are starting or transitioning, we provide the infrastructure needed for global success.