Android TV and Google TV OTT app, published under your brand
Trusted by industry leaders
50+ OTT platforms powered by Flicknexs
Why Android TV matters for your streaming business
Reaching the living room with platform-certified architecture and zero-maintenance compliance updates.
Living-Room Audience & Discovery
Android TV and Google TV reaches viewers on Android TV and Google TV sets and streaming boxes. A service that is only on the web leaves that audience to the platforms that are already in the living room.
Ten-Foot Remote-First Experience
An Android TV app puts your channel next to the big services on the home screen, with a remote-first interface and a player built for the ten-foot experience. Because Google TV and Android TV share one platform, one build reaches sets from several television brands and the streaming boxes that run the same system.
Zero-Maintenance Compliance Updates
Flicknexs keeps the app current with those requirements as part of the plan, so a policy change on the store side does not become your engineering problem. When Google Play for TV changes a submission rule, a player requirement or a billing policy, the change lands in the next Flicknexs build for every customer at once, which is the practical difference between renting an app from a vendor and owning a product line you cannot staff.
Official Android TV and Google TV Documentation
The platform owner publishes verified review requirements and technical policies.
What the Flicknexs Android TV app includes
Every capability below ships in the white-label app under your brand and your developer account.
Branding
Your logo, colors, splash screen, icon and store listing
Catalog
On-demand titles, series and seasons, categories, continue watching, search
Live and linear
Live events plus M3U8 linear channels and cloud playout schedules
Monetization
SVOD subscriptions, TVOD rentals and purchases, AVOD with pre, mid and post-roll ads
Playback
Adaptive bitrate up to the quality your plan allows, caption files you upload, resume across devices
DRM
Widevine through the Flicknexs DRM add-on
Input model
D-pad remote, ten-foot interface, voice search where the device supports it
Analytics
Plays, watch time, revenue and device breakdown in the Flicknexs admin
What Google Play for TV requires for store approval
Google Play for TV publishes its own submission and technical requirements, and they change. The list below is what Flicknexs prepares for on your behalf when it builds the Android TV app; the current wording of each rule is on the platform owner's page linked above.
TV distribution enabled on your Google Play developer account
The same Play Console account that publishes a phone app can publish a TV app, but the TV build must be opted into TV distribution and pass Google's TV app quality review before it appears on Google Play for TV. Flicknexs prepares the build for that review.
TV app quality guidelines
Google publishes quality guidelines for TV apps that cover D-pad navigation, a leanback launcher entry, a TV banner asset, no reliance on touch, and playback behavior. The Flicknexs Android TV app is built to those guidelines; the current text is on the linked Android developer page.
Widevine for protected content
Protected playback on Android TV devices uses Widevine through the Flicknexs DRM add-on. Catalog that does not require DRM plays without it.
Target API level and Play policy
Google Play's target API level schedule applies to TV apps as well as phone apps. The Flicknexs build tracks it, so the TV app is not blocked from updates when the level moves.
Store listing assets for TV
A TV banner, TV screenshots, a description and a privacy policy URL, in addition to the phone assets if you also publish the Android phone app. Flicknexs supplies the sizes.
Data safety disclosures
The Play data safety form applies to the TV app. Flicknexs supplies the answers for sign-in, playback analytics and purchases.
Engineered specifically for the living room
A television app is operated from a couch with a remote, at a distance that makes small type unreadable and small targets unhittable. The Flicknexs Android TV app is designed for that situation from the start rather than adapted from a phone layout.
Leanback rows and a visible focus
Content is laid out in horizontal rows that a D-pad moves through one card at a time, with a focus state large enough to be seen from across the room. Nothing in the interface depends on a pointer or a touch.
Home-screen channels and recommendations
Where the device supports it, the app publishes a channel row and recommendations to the Android TV or Google TV home screen, so a viewer sees your new episode without opening the app.
Sign-in without typing
Typing an email and password with a remote loses viewers. The TV app offers a short code the viewer enters on a phone or laptop to sign in, and a QR code where the device supports it.
Linear channels with an on-screen guide
M3U8 linear channels and cloud playout schedules show in a guide that behaves like a cable guide: channel list on the left, now-and-next on the right, one press to tune.
Playback controls for a remote
Play, pause, seek by pressing left and right, and a transport bar that hides itself. Captions and audio tracks are one press away and remember the viewer's last choice.
Living-Room UX Principles Included by Default
How subscriptions & billing work on Android TV and Google TV
Every store sets its own rules for how a subscription or a rental may be sold inside an app, and the rules differ enough that Flicknexs configures billing per platform instead of one way everywhere. On Android TV and Google TV:
Store In-App Billing Compliance
Where Google Play's payments policy requires it, subscriptions and purchases inside the TV app go through Google Play Billing, and Google's published service fee applies to those transactions.
Web Sign-In & Zero-Fee Checkout
Most services do not sell on the television at all: the TV app shows a sign-in-with-code screen and the purchase happens on the phone or the web, where Flicknexs routes it according to that platform's rules.
AVOD & Dynamic Server-Side Ad Insertion
Ad-supported viewing does not involve store billing; ad tags are served through the Flicknexs ad module, including server-side insertion for linear channels where configured.
Universal Cross-Screen Entitlements
A subscription bought anywhere is honored on the TV after sign-in. One subscriber, one record, every screen.
Step-by-step path to store launch
Flicknexs builds the app; you own the developer account it ships from. That keeps the listing, reviews and install base yours if you ever change vendors.
Open your Google Play developer account with TV distribution enabled
According to Google Play's registration guide, there is a US$25 one-time registration fee. The account is in your company name. Flicknexs is added as a team member with the permissions needed to upload builds.
Supply brand assets
Logo, icon, splash screen, store screenshots and the listing copy. Flicknexs supplies the sizes and templates for the platform.
Build and internal test
Flicknexs builds the app against your live catalog, tests playback, sign-in, purchases and remote navigation, then shares a test build.
Submit to Google Play for TV
The build is submitted from your account. Flicknexs handles review questions and resubmissions until the app is approved.
Release and maintain
The app goes live. Platform updates, new features and store policy changes are handled by Flicknexs as part of the plan.
Real-hardware QA checklist before handoff
Before a Android TV build is handed to you for internal testing, Flicknexs runs it against this checklist on real hardware. You are welcome to repeat every item yourself; the list is the same one the reviewer will, in effect, be working from.
Install from an internal testing track on a real Android TV or Google TV device, not only on the emulator.
Move through every row and menu with the D-pad only. Anything that cannot be reached without a pointer is a defect.
Sign in with the short code from a phone and confirm the TV picks up the session without typing.
Play a title, seek with left and right, change the caption track, and confirm the transport bar hides during playback.
Tune a linear channel from the guide, then tune another, and confirm the switch is quick and the guide shows now-and-next correctly.
Confirm the TV banner and launcher entry appear correctly on the home screen after install.
Start a title on the phone app, open the TV app, and confirm continue-watching offers the same position.
Test a protected title with Widevine enabled and an unprotected title without it.
Leave the app during a live event and return; the stream should rejoin live.
Zero-defect policy: Every build is tested on real consumer hardware, remote controls, and store tracks before customer acceptance.
Transparent plan bundling for Android TV
Clear monthly platform packaging, zero surprise engineering fees, and direct developer account ownership.
Included Plans & Packaging
A Worked Monthly Cost
A worked example for a service moving from web and mobile to the living room. According to our pricing page, you get Android TV and Fire TV starting from the F3 Premium plan; see our pricing page for current plan and pricing details.
The outside cost specific to Android TV is the Google Play developer account, which, according to Google Play's registration guide, carries a US$25 one-time registration fee.
There is no separate build fee for Android TV on F3 and above, according to our pricing page; store review, updates and policy changes are handled inside the plan.
A Android TV launch, week by week
What a Android TV launch looks like week by week when the account and the assets are ready. Dates for store review are deliberately absent because the platform, not Flicknexs, sets them.
Week zero: accounts and assets
You open the Google Play developer account with TV distribution enabled in your company name and add Flicknexs as a team member. In the same week you hand over the logo, icon, splash screen and store screenshots in the sizes Flicknexs supplies for Android TV and Google TV. Nothing on the engineering side can start before the account exists, so this is the step that most often sets the real launch date.
Build against your live catalog
Flicknexs points the Android TV build at your Flicknexs admin, so the app shows your real titles, your real subscription plans and your real ad tags from the first internal build. There is no staging catalog to migrate later. Remote navigation, focus order and the on-screen guide are checked on real hardware, not only in an emulator.
Internal test build
You receive a test build to install on your own television or streaming device. Flicknexs walks through playback, sign-in, purchase, resume and remote navigation with you on a call. Fixes from this round are usually cosmetic: a color, a row order, a wording change in the store listing.
Submission to Google Play for TV
The build is submitted from your account, not from a Flicknexs account. Flicknexs answers reviewer questions and resubmits if the store asks for changes. Review time is set by the platform and varies by store and by season, which is why the pages on this site never promise a fixed approval date.
Release and the first thirty days
The app goes live under your listing. In the first month the Flicknexs admin device report shows plays, watch time and revenue from Android TV and Google TV separately from web and from the other apps, so you can see whether the new screen is bringing new subscribers or moving existing ones. Platform updates and store policy changes after release are handled by Flicknexs as part of the plan.
Android TV next to companion platforms
How the Android TV app compares with the two Flicknexs apps most services ship next to it. Each row is the same capability; the differences are the store's rules and the input model, not the content or the subscriber base, which are shared.
| Platform Capability | Android TV and Google TVCurrent | Fire TV | Android |
|---|---|---|---|
| Store | Google Play for TV | Amazon Appstore | Google Play |
| Input | D-pad remote | Fire TV remote | Touch |
| DRM | Widevine | Widevine | Widevine |
| Store billing | Google Play Billing where required | Amazon in-app purchasing where required | Google Play Billing where required |
| Casting or handoff | Receives casts from Android and Chrome | Miracast where supported | Chromecast from the player |
| Plan | F3 and above | F3 and above | F2 and above |
| Typical role | Long sessions and linear channels | Long sessions and linear channels | Sign-ups and daily viewing |
Your apps on the web, phones and TVs.
Launch your OTT apps now→What the admin reveals once Android TV is live
What the Flicknexs admin tells you about the Android TV app once it is live.
Screen Performance & Real-Time Keep
Plays, watch time, completion and revenue for Android TV and Google TV are reported in the Flicknexs admin as their own device line, next to web, mobile and the other TV apps. The point is to answer one question a month: is this screen earning its keep?
Ten-Foot vs Mobile Viewing Behavior
Television sessions behave differently from mobile sessions. Sessions are longer, a viewer who starts a series episode on the TV usually finishes it, and the linear channel guide gets more use than search. The device report lets you compare those patterns against your web audience instead of guessing.
Device-Level Transaction Attribution
Subscription, rental and ad revenue is attributed to the device where the transaction happened, after the store's own reporting where the store processed the payment. Where your own gateway is used, the Flicknexs admin is the system of record.
Deduplicated Multi-Screen Audiences
Continue-watching and resume positions are shared across every Flicknexs app, so a viewer who starts on Android TV and Google TV and finishes on the web is counted once as a viewer and twice as a session, which is how the device report avoids inflating your audience.
Ready to launch on Android TV?
Choose your pathway below to initiate store submission and ten-foot deployment.
Upgrade to Living Room Plans
If your service is already on the web with Flicknexs, adding Android TV and Google TV is a plan change and an account: move to F3 or above, open the Google Play developer account with TV distribution enabled, and the build starts.
Launch Your TV App Free
If you are choosing a platform now, start for free, load a sample library, and ask on the demo call to see the Android TV app running against that library. Bring your own remote-control questions; the ten-foot interface is easier to judge on a real television than in a slide deck.
Simple, Transparent Pricing
Choose the perfect plan for your streaming business. No hidden fees.
F1 Standard
Perfect for startups and small businesses
- 20 TB Bandwidth per year
- 300 GB Storage
- Video on Demand Website
- Video APIs
- Content Delivery Network
- Pre, Mid & Post Roll Ads
- upto 50 channels*. via m3u8
- Multiple Monetization Options
- Third Party Integration
F2 Super
Most popular for growing businesses
- 20 TB Bandwidth per year
- 300 GB Storage
- Video on Demand Website
- Video APIs
- Content Delivery Network
- Pre, Mid & Post Roll Ads
- upto 50 channels*. via m3u8
- Multiple Monetization Options
- Third Party Integration
- Mobile Apps (Android, iOS)
F3 Premium
For established streaming platforms
- 10 TB Bandwidth per month
- 1 TB Storage
- Video on Demand Website
- Video APIs
- Content Delivery Network
- Pre, Mid & Post Roll Ads
- upto 100 channels*. via m3u8
- 5 Youtube Channels Streaming
- upto 5 RTMP Channels using Flicknexs RTMP
- DVR
- Multiple Monetization Options
- Third Party Integration
- Mobile Apps (Android, iOS)
- Android TV & Fire TV
F4 Enterprise
Enterprise-grade streaming solution
- 20 TB Bandwidth per month
- 2 TB Storage
- Video on Demand Website
- Video APIs
- Content Delivery Network
- Pre, Mid & Post Roll Ads
- upto 100 channels*. via m3u8
- 5 Youtube Channels Streaming
- upto 5 RTMP Channels using Flicknexs RTMP
- DVR
- Multiple Monetization Options
- Third Party Integration
- Mobile Apps (Android, iOS)
- Android TV & Fire TV
- Custom Features & Priority Support
Every plan includes
- SSL certificate
- 99.5% uptime
- 24/7 support
More TV screens
Samsung, LG, Roku and Apple TV apps, each added to your plan.
24×7 TV channels
Cloud playout for always-on channels, priced by the number of channels you run.
Trusted by high-growth brands globally on G2 reviews
FLICKNEXS is recognized by thousands of users for delivering exceptional scalability, support and direct ROI.
Metehan D.
"I would like to thank Rajeev for his effort and collaboration from our initial meeting to the platform development stage. We were in search of a white label OTT platform for our brand, and Flicknexs provided us with everything we needed to know right from the beginning of the process. They mentioned that they are open to all kinds of customization and integration when we want to integrate different partners into the OTT Platform. Everything went smoothly for us in all stages. Their collaboration and platform methods are very consistent. What I like best about Flicknexs is that they provide very quick and accurate responses to every question. Their response times for taking action are very fast. They seek solutions to all kinds of real industry problems and provide our company’s needs to the platform in the most accurate way. The software interface is quite easy to use and multifunctional. So far, we haven’t encountered any drawbacks. Our platform was quickly soft-launched, and once we go live with the apps, our process will be complete. We wanted to transfer our bootcamp videos, which currently operate on a pay-per-view model on our existing website, to the OTT platform. This way, we aim to provide our customers with a better experience through multi-functional memberships and purchasing models than other platforms."
Inna Segal T
"We've been working with FLICKNEXS, and I've got to say, they're really good. Their platform has heaps of features (150 or so, they reckon), and it's awesome for streaming – works a treat on any gadget you've got. Big shoutout to Rajeev from their end. Top bloke. He's given us some solid advice and even sorted us out with a coder to help in the first month. Champion effort. Early days yet, but I reckon we're on to a winner with FLICKNEXS. If you're looking to stream your stuff and want the real deal, give 'em a bell. Top-notch."
Robert G
"Phase 1 of our release has been seamless. From initial enquiry with Rajeev through to hand-holding all the way from Manoj and his support team. In less than two months we have developed and published on Android , Ios and Amazon Fire , with Android TV publishing imminent. We are now moving onto Phase 2, adding Samsung, Roku and LG into the mix. We already run a successful OTT platform on another service; and FLICKNEXS has so far proved to be a good alternative"
Frequently Asked Questions
Everything you need to know about publishing and maintaining your Android TV and Google TV app.