Apple TV OTT app, published under your brand
Trusted by industry leaders
50+ OTT platforms powered by Flicknexs
Why Apple TV matters for your streaming business
Reaching the living room with platform-certified architecture and zero-maintenance compliance updates.
Living-Room Audience & Discovery
Apple TV reaches Apple TV owners running tvOS. A service that is only on the web leaves that audience to the platforms that are already in the living room.
Ten-Foot Remote-First Experience
A native tvOS app extends the iOS app onto the television with the same sign-in, the same purchases and FairPlay-protected playback. Because one Apple account carries purchases across iPhone, iPad and Apple TV, a service that already has the iOS app gives its Apple viewers the television for what is, to them, no extra effort.
Zero-Maintenance Compliance Updates
Flicknexs keeps the app current with those requirements as part of the plan, so a policy change on the store side does not become your engineering problem. When the Apple TV App Store changes a submission rule, a player requirement or a billing policy, the change lands in the next Flicknexs build for every customer at once, which is the practical difference between renting an app from a vendor and owning a product line you cannot staff.
Official Apple TV Documentation
The platform owner publishes verified review requirements and technical policies.
What the Flicknexs Apple TV app includes
Every capability below ships in the white-label app under your brand and your developer account.
Branding
Your logo, colors, splash screen, icon and store listing
Catalog
On-demand titles, series and seasons, categories, continue watching, search
Live and linear
Live events plus M3U8 linear channels and cloud playout schedules
Monetization
SVOD subscriptions, TVOD rentals and purchases, AVOD with pre, mid and post-roll ads
Playback
Adaptive bitrate up to the quality your plan allows, caption files you upload, resume across devices
DRM
FairPlay through the Flicknexs DRM add-on
Input model
Siri Remote with touch surface and D-pad, Siri voice search
Analytics
Plays, watch time, revenue and device breakdown in the Flicknexs admin
What the Apple TV App Store requires for store approval
the Apple TV App Store publishes its own submission and technical requirements, and they change. The list below is what Flicknexs prepares for on your behalf when it builds the Apple TV app; the current wording of each rule is on the platform owner's page linked above.
An Apple Developer Program membership in your company name
The same membership that publishes the iOS app publishes the tvOS app, and Apple verifies the legal entity. Flicknexs is added to your App Store Connect team; it never publishes from a Flicknexs membership.
App Store Review Guidelines for tvOS
Apple reviews tvOS apps against the same published guidelines as iOS, plus tvOS-specific rules for the focus engine, the Siri Remote and top shelf. The Flicknexs build is prepared for that review; the current text is on the linked Apple page.
A native tvOS app
tvOS apps are native applications using Apple's focus engine, not web views. Flicknexs writes the app natively, which is what makes the Siri Remote's touch surface, top shelf and Siri search behave the way Apple TV viewers expect.
FairPlay for protected content
Protected playback on Apple TV uses FairPlay Streaming through the Flicknexs DRM add-on, the same DRM as the iOS app.
Store listing assets
A layered app icon in Apple's format, top shelf images, tvOS screenshots, a description and a privacy policy URL. Flicknexs supplies the templates.
Privacy manifest and disclosures
Apple's privacy manifest and data disclosure requirements apply to tvOS. Flicknexs supplies the answers for the platform components.
Engineered specifically for the living room
A television app is operated from a couch with a remote, at a distance that makes small type unreadable and small targets unhittable. The Flicknexs Apple TV app is designed for that situation from the start rather than adapted from a phone layout.
The focus engine and the Siri Remote
Rows and posters respond to the Siri Remote's touch surface and clicks through Apple's focus engine, with the parallax poster movement Apple TV viewers recognize. Nothing depends on a pointer.
Top shelf
When your app sits in the top row of the Apple TV home screen, its top shelf shows your featured titles and continue-watching row before the app is opened.
Shared sign-in and purchases with iOS
A viewer signed in on the iPhone is signed in on the Apple TV, and a purchase made on either is honored on both. Where a viewer is not yet signed in, the app offers a short code.
Linear channels with an on-screen guide
M3U8 linear channels and cloud playout schedules show in a guide with a channel list and now-and-next.
Playback controls
Play, pause, scrub on the touch surface, captions and audio tracks one swipe away with the last choice remembered, and Siri search where Apple's program allows it for your catalog.
Living-Room UX Principles Included by Default
How subscriptions & billing work on Apple TV
Every store sets its own rules for how a subscription or a rental may be sold inside an app, and the rules differ enough that Flicknexs configures billing per platform instead of one way everywhere. On Apple TV:
Store In-App Billing Compliance
Where Apple's App Store Review Guidelines require it, subscriptions and purchases of digital content inside the tvOS app use Apple's in-app purchase, and Apple's published commission applies to those transactions.
Web Sign-In & Zero-Fee Checkout
Purchases made on the iOS app are honored on Apple TV under the same Apple account, and where Apple's guidelines allow a reader-style sign-in, a web subscriber signs in and watches without a second purchase.
AVOD & Dynamic Server-Side Ad Insertion
Ad-supported viewing does not involve Apple billing; ad tags are served through the Flicknexs ad module, including server-side insertion for linear channels where configured.
Universal Cross-Screen Entitlements
Apple subscriptions are recognized in the Flicknexs admin through receipt validation.
Step-by-step path to store launch
Flicknexs builds the app; you own the developer account it ships from. That keeps the listing, reviews and install base yours if you ever change vendors.
Open your Apple Developer Program membership
According to Apple's Developer Program page, membership is $99 per year. The account is in your company name. Flicknexs is added as a team member with the permissions needed to upload builds.
Supply brand assets
Logo, icon, splash screen, store screenshots and the listing copy. Flicknexs supplies the sizes and templates for the platform.
Build and internal test
Flicknexs builds the app against your live catalog, tests playback, sign-in, purchases and remote navigation, then shares a test build.
Submit to the Apple TV App Store
The build is submitted from your account. Flicknexs handles review questions and resubmissions until the app is approved.
Release and maintain
The app goes live. Platform updates, new features and store policy changes are handled by Flicknexs as part of the plan.
Real-hardware QA checklist before handoff
Before a Apple TV build is handed to you for internal testing, Flicknexs runs it against this checklist on real hardware. You are welcome to repeat every item yourself; the list is the same one the reviewer will, in effect, be working from.
Install through TestFlight on a real Apple TV, not only on the simulator.
Browse every row with the touch surface and with the D-pad on older Siri Remotes.
Sign in on the iPhone app, open the Apple TV app, and confirm the session and purchases carry over.
Play a title, scrub, change the caption track, and confirm the transport bar hides.
Confirm the top shelf shows featured titles and continue watching.
Tune linear channels from the guide and confirm now-and-next.
Complete a sandbox in-app purchase and confirm it appears in the Flicknexs admin.
Test a protected title with FairPlay and an unprotected title without it.
Leave the app during a live event and return; the stream should rejoin live.
Zero-defect policy: Every build is tested on real consumer hardware, remote controls, and store tracks before customer acceptance.
Transparent plan bundling for Apple TV
Clear monthly platform packaging, zero surprise engineering fees, and direct developer account ownership.
Included Plans & Packaging
A Worked Monthly Cost
A worked example for a service adding Apple TV. According to our pricing page, the Apple TV app is available as an add-on on any plan; see our pricing page for current plan and pricing details.
The outside cost specific to Apple TV is the Apple Developer Program membership, which, according to Apple's Developer Program page, is $99 per year, and which you already hold if you publish the iOS app.
We support add-on TV apps across all plans, according to our pricing page.
A Apple TV launch, week by week
What a Apple TV launch looks like week by week when the account and the assets are ready. Dates for store review are deliberately absent because the platform, not Flicknexs, sets them.
Week zero: accounts and assets
You open the Apple Developer Program membership in your company name and add Flicknexs as a team member. In the same week you hand over the logo, icon, splash screen and store screenshots in the sizes Flicknexs supplies for Apple TV. Nothing on the engineering side can start before the account exists, so this is the step that most often sets the real launch date.
Build against your live catalog
Flicknexs points the Apple TV build at your Flicknexs admin, so the app shows your real titles, your real subscription plans and your real ad tags from the first internal build. There is no staging catalog to migrate later. Remote navigation, focus order and the on-screen guide are checked on real hardware, not only in an emulator.
Internal test build
You receive a test build to install on your own television or streaming device. Flicknexs walks through playback, sign-in, purchase, resume and remote navigation with you on a call. Fixes from this round are usually cosmetic: a color, a row order, a wording change in the store listing.
Submission to the Apple TV App Store
The build is submitted from your account, not from a Flicknexs account. Flicknexs answers reviewer questions and resubmits if the store asks for changes. Review time is set by the platform and varies by store and by season, which is why the pages on this site never promise a fixed approval date.
Release and the first thirty days
The app goes live under your listing. In the first month the Flicknexs admin device report shows plays, watch time and revenue from Apple TV separately from web and from the other apps, so you can see whether the new screen is bringing new subscribers or moving existing ones. Platform updates and store policy changes after release are handled by Flicknexs as part of the plan.
Apple TV next to companion platforms
How the Apple TV app compares with the two Flicknexs apps most services ship next to it. Each row is the same capability; the differences are the store's rules and the input model, not the content or the subscriber base, which are shared.
| Platform Capability | Apple TVCurrent | iOS | Roku |
|---|---|---|---|
| Store | Apple TV App Store | App Store | Roku Channel Store |
| Input | Siri Remote | Touch | Roku remote, Roku voice |
| DRM | FairPlay | FairPlay | PlayReady or Widevine |
| Code base | Native tvOS | Native iOS | Native SceneGraph |
| Store billing | Apple in-app purchase where required | Apple in-app purchase where required | Roku Pay where required |
| Plan | Add-on app; see our pricing page | F2 and above | Add-on app; see our pricing page |
| Typical role | Long sessions in Apple households | Sign-ups and daily viewing | Long sessions in Roku households |
Your apps on the web, phones and TVs.
Launch your OTT apps now→What the admin reveals once Apple TV is live
What the Flicknexs admin tells you about the Apple TV app once it is live.
Screen Performance & Real-Time Keep
Plays, watch time, completion and revenue for Apple TV are reported in the Flicknexs admin as their own device line, next to web, mobile and the other TV apps. The point is to answer one question a month: is this screen earning its keep?
Ten-Foot vs Mobile Viewing Behavior
Television sessions behave differently from mobile sessions. Sessions are longer, a viewer who starts a series episode on the TV usually finishes it, and the linear channel guide gets more use than search. The device report lets you compare those patterns against your web audience instead of guessing.
Device-Level Transaction Attribution
Subscription, rental and ad revenue is attributed to the device where the transaction happened, after the store's own reporting where the store processed the payment. Where your own gateway is used, the Flicknexs admin is the system of record.
Deduplicated Multi-Screen Audiences
Continue-watching and resume positions are shared across every Flicknexs app, so a viewer who starts on Apple TV and finishes on the web is counted once as a viewer and twice as a session, which is how the device report avoids inflating your audience.
Ready to launch on Apple TV?
Choose your pathway below to initiate store submission and ten-foot deployment.
Upgrade to Living Room Plans
If your service is already on the web with Flicknexs, adding Apple TV is a plan change and an account: confirm the add-on on our pricing page, open the Apple Developer Program membership, and the build starts.
Launch Your Apple TV Free
If you are choosing a platform now, start for free, load a sample library, and ask on the demo call to see the Apple TV app running against that library. Bring your own remote-control questions; the ten-foot interface is easier to judge on a real television than in a slide deck.
Simple, Transparent Pricing
Choose the perfect plan for your streaming business. No hidden fees.
F1 Standard
Perfect for startups and small businesses
- 20 TB Bandwidth per year
- 300 GB Storage
- Video on Demand Website
- Video APIs
- Content Delivery Network
- Pre, Mid & Post Roll Ads
- upto 50 channels*. via m3u8
- Multiple Monetization Options
- Third Party Integration
F2 Super
Most popular for growing businesses
- 20 TB Bandwidth per year
- 300 GB Storage
- Video on Demand Website
- Video APIs
- Content Delivery Network
- Pre, Mid & Post Roll Ads
- upto 50 channels*. via m3u8
- Multiple Monetization Options
- Third Party Integration
- Mobile Apps (Android, iOS)
F3 Premium
For established streaming platforms
- 10 TB Bandwidth per month
- 1 TB Storage
- Video on Demand Website
- Video APIs
- Content Delivery Network
- Pre, Mid & Post Roll Ads
- upto 100 channels*. via m3u8
- 5 Youtube Channels Streaming
- upto 5 RTMP Channels using Flicknexs RTMP
- DVR
- Multiple Monetization Options
- Third Party Integration
- Mobile Apps (Android, iOS)
- Android TV & Fire TV
F4 Enterprise
Enterprise-grade streaming solution
- 20 TB Bandwidth per month
- 2 TB Storage
- Video on Demand Website
- Video APIs
- Content Delivery Network
- Pre, Mid & Post Roll Ads
- upto 100 channels*. via m3u8
- 5 Youtube Channels Streaming
- upto 5 RTMP Channels using Flicknexs RTMP
- DVR
- Multiple Monetization Options
- Third Party Integration
- Mobile Apps (Android, iOS)
- Android TV & Fire TV
- Custom Features & Priority Support
Every plan includes
- SSL certificate
- 99.5% uptime
- 24/7 support
More TV screens
Samsung, LG, Roku and Apple TV apps, each added to your plan.
24×7 TV channels
Cloud playout for always-on channels, priced by the number of channels you run.
Trusted by high-growth brands globally on G2 reviews
FLICKNEXS is recognized by thousands of users for delivering exceptional scalability, support and direct ROI.
Metehan D.
"I would like to thank Rajeev for his effort and collaboration from our initial meeting to the platform development stage. We were in search of a white label OTT platform for our brand, and Flicknexs provided us with everything we needed to know right from the beginning of the process. They mentioned that they are open to all kinds of customization and integration when we want to integrate different partners into the OTT Platform. Everything went smoothly for us in all stages. Their collaboration and platform methods are very consistent. What I like best about Flicknexs is that they provide very quick and accurate responses to every question. Their response times for taking action are very fast. They seek solutions to all kinds of real industry problems and provide our company’s needs to the platform in the most accurate way. The software interface is quite easy to use and multifunctional. So far, we haven’t encountered any drawbacks. Our platform was quickly soft-launched, and once we go live with the apps, our process will be complete. We wanted to transfer our bootcamp videos, which currently operate on a pay-per-view model on our existing website, to the OTT platform. This way, we aim to provide our customers with a better experience through multi-functional memberships and purchasing models than other platforms."
Inna Segal T
"We've been working with FLICKNEXS, and I've got to say, they're really good. Their platform has heaps of features (150 or so, they reckon), and it's awesome for streaming – works a treat on any gadget you've got. Big shoutout to Rajeev from their end. Top bloke. He's given us some solid advice and even sorted us out with a coder to help in the first month. Champion effort. Early days yet, but I reckon we're on to a winner with FLICKNEXS. If you're looking to stream your stuff and want the real deal, give 'em a bell. Top-notch."
Robert G
"Phase 1 of our release has been seamless. From initial enquiry with Rajeev through to hand-holding all the way from Manoj and his support team. In less than two months we have developed and published on Android , Ios and Amazon Fire , with Android TV publishing imminent. We are now moving onto Phase 2, adding Samsung, Roku and LG into the mix. We already run a successful OTT platform on another service; and FLICKNEXS has so far proved to be a good alternative"
Frequently Asked Questions
Everything you need to know about publishing and maintaining your Apple TV app.