715Units – building Turkey’sfirst online fitness platform
715Units is a leading fitness brand in Turkey known for its structured training programs and strong presence in the physical fitness industry. To expand its reach and adapt to the growing demand for digital fitness solutions, the brand aimed to launch a comprehensive online fitness platform.
The goal was to provide users with subscription-based access to high-quality workout content, live fitness classes, and multi-device accessibility. To achieve this, 715Units partnered with us to build a scalable and feature-rich OTT fitness platform.
Company Overview
Details
Name: 715Units
Country: Turkey
Industry
Fitness / Online Fitness Platform
Business Model
Subscription-based digital fitness (OTT)
Content Library
250+ fitness videos (200GB)
Platforms
Web, Android, iOS, Tv Apps
Challenges
The fitness industry in Turkey was rapidly shifting toward mobile and online platforms, creating new expectations among users. 715Units faced several key challenges:
Increasing demand for fitness apps with flexible access across Web, Android, and iOS, tv apps
Need to deliver professional coaching at scale for diverse age groups
Requirement for a subscription-based digital revenue model
Demand for localized experience across language and currency
Need for secure content delivery and user authentication
Competition from emerging fitness applications in the digital space
Custom OTT Platform Solutions
Monetization Model
- Subscription Video on Demand (SVOD) for recurring revenue
- Pay-Per-View (PPV) model for flexible content access
Core Platform Features
- Live streaming of fitness classes and events
- Video playlists for personalized workout journeys
- Audio streaming for guided fitness sessions
- Series of classes organized by coach or trainer
- Gym equipment-based training classifications for easy discovery and structured learning
Global Accessibility
- Multi-language support for wider audience reach (Turkish & English)
- Multi-currency support with geo-based pricing
- Content translation for improved accessibility
Integrations
- Payment gateways including Iyzico and PayPal
- CRM integration for customer insights and engagement tracking
Security & Infrastructure
- Token-based authentication for secure access control
- Scalable backend architecture for high-performance streaming
Key Customizations
- Personalized video playlists for users
- Live workout streaming with real-time engagement
- Audio-based fitness content (podcast-style sessions)
- Flexible subscription and PPV pricing structures
Results
The platform enabled 715Units to successfully transition into a digital-first fitness business.
Launched a fully functional multi-platform fitness OTT service
Established a recurring subscription-based revenue model
Increased user engagement through live and on-demand content
Expanded reach through multilingual and multi-currency capabilities
Improved customer experience with seamless streaming and navigation
Strengthened brand positioning in Turkey’s digital fitness market
Conclusion
With the support of Flicknexs, 715Units successfully transformed into a modern online fitness platform, bridging the gap between traditional training and digital accessibility.
Looking Forward
The solution enabled scalable content delivery, flexible monetization models, and enhanced user experience, positioning 715Units as a strong player in Turkey’s growing digital fitness ecosystem.
Build your scalable OTT platform today
Whether you're launching or scaling, a modern OTT infrastructure helps you:
- Build a global streaming platform
- Manage subscriptions efficiently
- Deliver high-performance video streaming
- Monetize content effectively
Trusted by high-growth brands globally on g2 reviews
FLICKNEXS is recognized by thousands of users for delivering exceptional scalability, support and direct ROI.
Metehan D.
"I would like to thank Rajeev for his effort and collaboration from our initial meeting to the platform development stage. We were in search of a white label OTT platform for our brand, and Flicknexs provided us with everything we needed to know right from the beginning of the process. They mentioned that they are open to all kinds of customization and integration when we want to integrate different partners into the OTT Platform. Everything went smoothly for us in all stages. Their collaboration and platform methods are very consistent. What I like best about Flicknexs is that they provide very quick and accurate responses to every question. Their response times for taking action are very fast. They seek solutions to all kinds of real industry problems and provide our company’s needs to the platform in the most accurate way. The software interface is quite easy to use and multifunctional. So far, we haven’t encountered any drawbacks. Our platform was quickly soft-launched, and once we go live with the apps, our process will be complete. We wanted to transfer our bootcamp videos, which currently operate on a pay-per-view model on our existing website, to the OTT platform. This way, we aim to provide our customers with a better experience through multi-functional memberships and purchasing models than other platforms."
Inna Segal T
"We've been working with FLICKNEXS, and I've got to say, they're really good. Their platform has heaps of features (150 or so, they reckon), and it's awesome for streaming – works a treat on any gadget you've got. Big shoutout to Rajeev from their end. Top bloke. He's given us some solid advice and even sorted us out with a coder to help in the first month. Champion effort. Early days yet, but I reckon we're on to a winner with FLICKNEXS. If you're looking to stream your stuff and want the real deal, give 'em a bell. Top-notch."
Robert G
"Phase 1 of our release has been seamless. From initial enquiry with Rajeev through to hand-holding all the way from Manoj and his support team. In less than two months we have developed and published on Android , Ios and Amazon Fire , with Android TV publishing imminent. We are now moving onto Phase 2, adding Samsung, Roku and LG into the mix. We already run a successful OTT platform on another service; and FLICKNEXS has so far proved to be a good alternative"