Case Study • 715Units Fitness OTT

715Units – building Turkey’sfirst online fitness platform

715Units is a leading fitness brand in Turkey known for its structured training programs and strong presence in the physical fitness industry. To expand its reach and adapt to the growing demand for digital fitness solutions, the brand aimed to launch a comprehensive online fitness platform.

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The goal was to provide users with subscription-based access to high-quality workout content, live fitness classes, and multi-device accessibility. To achieve this, 715Units partnered with us to build a scalable and feature-rich OTT fitness platform.

Company Overview

Details

Name: 715Units
Country: Turkey

Industry

Fitness / Online Fitness Platform

Business Model

Subscription-based digital fitness (OTT)

Content Library

250+ fitness videos (200GB)

Platforms

Web, Android, iOS, Tv Apps

The Challenges

Challenges in Scaling Online Fitness

The fitness industry in Turkey was rapidly shifting toward mobile and online platforms. 715Units faced key challenges in expanding beyond physical fitness centers:

Multi-Device Access

High consumer demand for dedicated fitness apps across Web, Android, iOS, and Smart TV platforms.

Coaching at Scale

Need to deliver structured workout coaching and live classes to diverse age groups and skill levels.

Flexible Monetization

Requirement for a subscription-based revenue model with recurring billing and Pay-Per-View options.

Regional Localization

Demand for a localized experience tailored to Turkish language, local currency, and local payment gateways.

Content Security

Critical requirement for token-based user authentication, DRM protection, and secure video delivery.

Market Competition

Rapidly emerging digital fitness platforms requiring 715Units to stand out with superior streaming quality.

The Solution

Custom OTT Platform Solutions

Monetization Model

Subscription Video on Demand (SVOD) for recurring revenue
Pay-Per-View (PPV) model for flexible content access

Core Platform Features

Live streaming of fitness classes and events
Video playlists for personalized workout journeys
Audio streaming for guided fitness sessions
Series of classes organized by coach or trainer
Gym equipment-based training classifications for easy discovery and structured learning

Global Accessibility

Multi-language support for wider audience reach (Turkish & English)
Multi-currency support with geo-based pricing
Content translation for improved accessibility

Integrations

Payment gateways including Iyzico and PayPal
CRM integration for customer insights and engagement tracking

Security & Infrastructure

Token-based authentication for secure access control
Scalable backend architecture for high-performance streaming

Key Customizations

Personalized video playlists for users
Live workout streaming with real-time engagement
Audio-based fitness content (podcast-style sessions)
Flexible subscription and PPV pricing structures

Results

Business Results & Impact

The platform enabled 715Units to successfully transition into a digital-first fitness business.

Launched a fully functional multi-platform fitness OTT service

Established a recurring subscription-based revenue model

Increased user engagement through live and on-demand content

Expanded reach through multilingual and multi-currency capabilities

Improved customer experience with seamless streaming and navigation

Strengthened brand positioning in Turkey’s digital fitness market

Conclusion

With the support of Flicknexs, 715Units successfully transformed into a modern online fitness platform, bridging the gap between traditional training and digital accessibility.

Looking Forward

The solution enabled scalable content delivery, flexible monetization models, and enhanced user experience, positioning 715Units as a strong player in Turkey’s growing digital fitness ecosystem.

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Metehan D.

"I would like to thank Rajeev for his effort and collaboration from our initial meeting to the platform development stage. We were in search of a white label OTT platform for our brand, and Flicknexs provided us with everything we needed to know right from the beginning of the process. They mentioned that they are open to all kinds of customization and integration when we want to integrate different partners into the OTT Platform. Everything went smoothly for us in all stages. Their collaboration and platform methods are very consistent. What I like best about Flicknexs is that they provide very quick and accurate responses to every question. Their response times for taking action are very fast. They seek solutions to all kinds of real industry problems and provide our company’s needs to the platform in the most accurate way. The software interface is quite easy to use and multifunctional. So far, we haven’t encountered any drawbacks. Our platform was quickly soft-launched, and once we go live with the apps, our process will be complete. We wanted to transfer our bootcamp videos, which currently operate on a pay-per-view model on our existing website, to the OTT platform. This way, we aim to provide our customers with a better experience through multi-functional memberships and purchasing models than other platforms."

Inna Segal T

"We've been working with FLICKNEXS, and I've got to say, they're really good. Their platform has heaps of features (150 or so, they reckon), and it's awesome for streaming – works a treat on any gadget you've got. Big shoutout to Rajeev from their end. Top bloke. He's given us some solid advice and even sorted us out with a coder to help in the first month. Champion effort. Early days yet, but I reckon we're on to a winner with FLICKNEXS. If you're looking to stream your stuff and want the real deal, give 'em a bell. Top-notch."

Robert G

"Phase 1 of our release has been seamless. From initial enquiry with Rajeev through to hand-holding all the way from Manoj and his support team. In less than two months we have developed and published on Android , Ios and Amazon Fire , with Android TV publishing imminent. We are now moving onto Phase 2, adding Samsung, Roku and LG into the mix. We already run a successful OTT platform on another service; and FLICKNEXS has so far proved to be a good alternative"